Choice Hotel Commercial Song on the Road Again
ROCKVILLE, Md., June xviii, 2020 /PRNewswire/ -- Option Hotels International, Inc. (NYSE: CHH), 1 of the world's largest lodging franchisors, today unveiled a new, multi-channel, national advertizement entrada that speaks direct to travelers who are excited to get dorsum on the road again. More 2-thirds of consumers miss traveling and can't wait to hit the road, while ane in 4 Americans are already planning a future vacation, according to the U.S. Travel Association.
"Many travelers are looking to reconnect with family and friends, get outdoors and enjoy our nation's cute national parks, rivers, lakes and beaches, and explore other local attractions," said Patrick Pacious, president and principal executive officer, Choice Hotels. "Nosotros also know they are looking for hotel brands they know and trust as they get back on the road, and Choice'southward new ad campaign reminds our guests that we're ready when they are to welcome them with a broad diversity of hotel options, both at the right price point and located nearly hundreds of desirable destinations nationwide."
The campaign celebrates the return to travel, featuring unique scenery, landscapes, architecture and other familiar destinations across the United States, seen from the perspective of travelers on a road trip. Set up to the tune of the iconic, "On the Route Again," it also generates the nostalgia associated with the freedom of the open road. The ads, created by Choice's creative agency-of-tape, North Carolina-based McKinney, will air across national markets and a various range of digital channels. The campaign will also encourage travelers to share their route trip adventures using the hashtag #OnTheRoadAgain across social media.
"Guests are at the centre of everything we do, and we know many people are looking to take shorter trips, frequently closer to habitation, as they render to travel," said Robert McDowell, chief commercial officer, Choice Hotels. "With this insight, our ads intentionally spotlight drive-to destinations where guests can reconnect with family and friends at one of our nearly 6,000 hotels across the country. The entrada reinforces the message that wherever they're headed, whether information technology's a family route trip to a national park or a weekend getaway to a nearby city, at that place'due south a Choice hotel ready to welcome them forth the way."
Choice Privileges, the company's award-winning loyalty program, is also currently offer a Stay Twice, Earn a Free Night promotion , designed to help guests make the most of their travel budgets as they return to the open road. Option Privileges members who book 2 separate qualifying stays at participating hotels – and cheque in between June 10 and Sept. 7 – will earn enough points for a future free night, which can be redeemed at over 1,000 hotels across Choice's family of brands worldwide.1 At that place is no restriction on the number of points guests tin can earn toward free nights. Choice Privileges members who volume direct at ChoiceHotels.com get the everyman price, guaranteed.
Pick Hotels' Commitment to Clean initiative and flexible cancellation policies are designed to help requite guests added peace of mind when booking a Choice-branded hotel. Commitment to Clean is Choice Hotels' holistic approach to supplying franchisees and their employees with the tools needed to help hotels achieve superior levels of cleanliness and address health and rubber concerns associated with the COVID-xix pandemic. The initiative enhances existing best practise guidance for deep cleaning, disinfecting, hygiene and social distancing.
Well-nigh Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is i of the largest lodging franchisors in the world. With more than than 7,100 hotels, representing over 590,000 rooms, in over xl countries and territories as of March 31, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of loftier-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economic system segments. The honour-winning Choice Privileges® loyalty plan offers members benefits ranging from everyday rewards to infrequent experiences. For more information, visit world wide web.choicehotels.com.
© 2020 Option Hotels International, Inc. All rights reserved.
1 Promotion launch and stay dates may vary based on international location.
SOURCE Choice Hotels International, Inc.
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Source: https://www.prnewswire.com/news-releases/choice-hotels-new-advertising-campaign-welcomes-guests-as-they-hit-the-road-again-301079855.html
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